Delray Optical
Effective Date: February 19, 2025
Our Commitment to Your Privacy
At Delray Optical, we are committed to protecting the privacy of your personal information, including your protected health information (PHI). This Privacy Policy explains how we collect, use, and safeguard your information in accordance with the Health Insurance Portability and Accountability Act (HIPAA) and other applicable laws and regulations.

What Information We Collect
We may collect the following types of information:
Personal Information: Name, address, contact information, date of birth, and other demographic information.
Protected Health Information (PHI): Medical history, test results, diagnoses, treatment plans, and other information related to your eye health.
Payment Information: Credit card details, insurance information, and other payment details.

How We Collect Your Personal Information
We collect the above information via website forms, cookies, emails and offline interatctions.

How We Use Your Information
We use your information for the following purposes:
Providing Eye Care Services: To conduct eye exams, diagnose eye conditions, and develop treatment plans.
Billing and Insurance: To bill for services and process insurance claims.
Communicating with You: To schedule appointments, provide updates, and respond to your inquiries.
Improving Our Practice: To evaluate our services and identify areas for improvement.
Compliance with Legal Requirements: To comply with HIPAA and other relevant laws and regulations.

Please note: SMS Consent – Your phone number will not be shared or sold to any third party or affiliates for marketing purposes.

How We Protect Your Information
We take the following measures to protect your information:
Confidentiality:
We maintain strict confidentiality of your PHI and will not disclose it without your written authorization, except as required or permitted by law.
Secure Storage:
We store your information in secure electronic and physical files, with access limited to authorized personnel.
Data Security:
We implement security measures to protect against unauthorized access, loss, or misuse of your information.
Training:
Our staff receives regular training on HIPAA and privacy protocols.

Your Rights
You have the following rights regarding your PHI:
Access: You have the right to request access to your PHI.
Amendment: You have the right to request that we correct any inaccuracies in your PHI.
Accountability: You have the right to request an accounting of disclosures of your PHI.
Notification: You have the right to be notified of any data breaches that may affect your PHI.

Terms and Communications
• Consent for SMS Communications: Upon granting consent to receive SMS communications from our company, rest assured that your phone number and consent will remain confidential. We will not sell or share your information with third parties or affiliates for marketing purposes. The phone number and consent will only be used to facilitate communication with you.
• Types of SMS Communications: The following types of messages may be sent after obtaining consent:
– Customers and Guests: Updates on orders, deliveries, or other relevant information.
– Job Applicants: Notifications regarding the status of their application.
– Appointment Reminders: Reminders about upcoming appointments or events.
– Example Message: “Hi [Customer Name], this is a reminder about your upcoming appointment with Delray Optical on [Date] at [Time]. We look forward to seeing you!”
• To opt out, reply “STOP” to unsubscribe. Message data rates may apply. Messaging frequency may vary. For assistance, reply “HELP.”

Standard Messaging Disclosures
• To opt out of SMS communications, simply reply with “STOP.”
• For assistance or inquiries, reply with “HELP.”
• Message and data rates may apply.
• Sample Response for “HELP” Reply:
• “For further assistance, please visit our website at www.delray-optical.com or contact us at (561) 303-1173.”
• Message Frequency: You may receive approximately 5-10 messages per day related to your requests. However, the frequency may vary depending on the nature of the communication.

Opt-In Method:
• You may opt-in to receive SMS messages from Delray Optical in the following ways:
– Verbally, during a conversation
– By submitting an online form
– By filling out a paper form

Opt-Out Method:
• You can opt-out of receiving SMS messages at any time. To do so, simply reply “STOP” to any SMS message you receive. Alternatively, you can contact us directly to request removal from our messaging list.
• Additional Option – If you do not wish to receive SMS messages, you can choose not to check the SMS consent box on our forms.

Contact Information
If you have any questions or concerns about our Privacy Policy, please contact us at:
Delray Optical
5869 W. Atlantic Ave, Suite #A2B
Delray Beach FL 33484
(561) 303-1173
(561) 498-8884

Changes to this Policy
We may update this Privacy Policy from time to time. We will post any changes on our website and notify you of any material changes. Please check our website periodically for updates.